8 Best Content Creation Solutions to Boost Your Business’s Online Visibility
I have learned, through trial and error, that creating content for my business is both fun and challenging. Especially when I started, I had no experience in developing content for social media posts and marketing materials. I know many business owners struggle with creating high-quality content that can engage their audience and drive conversions. The good news is that there are many content creation solutions available that are easy to use and create amazing content. Great content is very important to enabling the achievement of the goals that you have set for your Marketing Plan.
As more and more of our purchase decisions are made online and social media platforms continue to grow in influence, integrating these tools into your business is not only important but almost mandatory. In Content Science Review they predict this sector to more than double to ~$15B by 2026.
In this blog post, we’ll explore 8 of the best content creation solutions, and provide detailed examples of how they might apply to your business. I am using several of these solutions and as a novice I can tell you these are some really great solutions.
Pricing Plans provide select highlights. Advertiser Disclosure.
What are the Best Graphic Design Content Creation Solutions?
Canva
Canva is a web-based graphic design content creation solution that allows users to create high-quality graphics, posters, social media posts, and other visual content. It is widely used and produces great graphics. They offer both a free and paid versions,
I have used this a few times and find it easy to use. With Canva, you can choose from a wide variety of templates, images, and fonts, making it easy to create professional-looking designs without any graphic design experience. Canva offers a free version with basic features, as well as a paid version with additional features and resources. I tried the free version.
Example
Let’s say you own a small bakery and want to promote your new line of cupcakes on social media. You can use Canva’s content creation tools to create a series of visually-appealing posts that showcase your cupcakes in different flavors and colors. You can add your bakery’s logo, branding colors, and fonts to give the posts a consistent look and feel. You can also use Canva to create a flyer for a cupcake sale, featuring high-quality images of your cupcakes and information about the sale.
Benefits include: Easy to use & intuitive. Free version is available. Content can be downloaded. Professional looking Results
Canva Pricing Plan
as of 5.24.2023
Basic/month
$0
For anyone wanting to design on their own or with others.
1 or more users
Pro/month
$119.99
For solopreneurs, individuals, and freelance designers who want unlimited access to premium content to create professional designs with ease.
1 user only
For Teams
$149.90
/year total 1st 5 people
All the features of Pro with the added ability to use across and among teams.
2+ users
Pitkochart
Piktochart is a web-based tool that allows users to create infographics, reports, and other visual content. It offers a wide range of templates and design elements, making it easy to create high-quality visual content without any design skills.
Pitkochart is like Animoto and Canva coming together. It is very easy to use and creates everything from infographics to videos with really no experience needed.
Example
Let’s say you are bringing your line of jewelry or crafts to market. You can use Piktochart to create a visually-appealing flyers, brochures, social media videos and graphics, business cards, banners, and much more.
Benefits include: Easy to use, intuitive solution for graphic & video graphic needs. Free plans available.
Pitkochart Pricing Plan
as of 5.24.2023
Free
$0
1 – 5 users
5 projects
100 mg cloud storage
1 folder
Pro/month
$14
1 – 25 users
unlimited projects
100 GB cloud storage
unlimited folders
Enterprise
custom
/year total 1st 5 users
25+ users
200 GB cloud storage
unlimited folders
Adobe Creative Cloud
Adobe Creative Cloud is a suite of professional-grade software tools, including Photoshop, Illustrator, and InDesign. Popular for graphic design, photography, video editing, web design and more… It offers a comprehensive range of content creation tools for creating high-quality content.
I have used this to make some digital products that I will be launching soon and found it fairly easy, but does require some initial experimentation to get the most of it’s functionality. Impressive suite of solutions. Great product for freelancers on Etsy or Fiverr.
Example
Let’s say you are a freelance graphic designer working on a branding project for a new startup. You can use Adobe Illustrator to create a custom logo for the company, using a combination of typography and graphics to create a unique design. You can also use Adobe Photoshop to edit product photos and create graphics for social media posts. Finally, you can use Adobe InDesign to create marketing materials, such as brochures, flyers, and business cards.
Benefits include: Professional grade results. Pricing can be Full suite of apps/month or by individual apps.
Adobe Cloud Pricing Plan
as of 5.24.23
Individual/month
$54.99
1 user
All Creative Cloud apps 20+
Student/month
$19.99
1 user
All Creative Cloud apps 20+
Individual Apps
custom
1 user
prices vary for individual apps
What is the Best Marketing Platform?
HubSpot
HubSpot is a complete marketing platform that offers a range of tools for content creation, including a blog editor, website builder, landing page builder, and email marketing software. It also offers analytics and SERP optimization tools to help users measure the success of your content. HubSpot is excellent for those just starting a Side Hustle or growing their business.
This is a comprehensive solution including a marketing hub, sales hub, service hub, cms hub, and operations hub. It’s free solution includes quite a bit of capability for you to explore in each of these areas to see if this is a good fit for your business. I have been using it and am amazed at how easy it is to use the continual upgrades in solutions they provide.
Example
Let’s say you are a Blogger. You can use HubSpot to build your website, create your blog post on your topic, and can use HubSpot’s blog editor to format your post, add images, and optimize it for search engines. You can also use HubSpot’s landing page builder to create a landing page that promotes your Blog and encourages visitors to sign up for your newsletter. Finally, you can use HubSpot’s email marketing software to send your newsletter to your subscribers.
Benefits include: Complete Marketing Suite. Easy to use. They offer a free version & reasonable paid plans.
HubSpot Pricing Plan
as of 5.24.2023
Free
$0
1 user
Foundation Tools
Starter CRM
$30
Monthly paid full year
1 user
1000 marketing contacts
Enterprise
custom
1 user
2000 marketing contacts
What is the Best Content Management System (Website Builder)?
WordPress
WordPress is a very popular CMS powering millions (~60%+) of websites. It’s highly flexible Blocks system has over 55,000 content blocks for creating content or you can use one of it’s wide variety of themes, plugins, and templates. Your content, design and data always belong to you.
With WordPress you can use any hosting solution. They also have a relationship with GoDaddy and so I went with WordPress when I set up my business domain. I use WordPress and, with absolutely no knowledge, I have been able to create my website. Their tutorials are great if you get stuck. learned a lot from just inserting the blocks onto a blank page to see what they create.
Example
Let’s say you are a freelance writer who wants to start a blog about personal finance. You can use WordPress to create a blog, choosing a template that suits your needs and customizing it with your branding colors and fonts. You can also use WordPress to publish your blog posts, add images and videos, and optimize your content for search engines.
Benefits include: Reasonable pricing plans. Intuitive content creation. Help services provided. Excellent for beginners through to experts.
WordPress Pricing Plan
as of 5.24.2023
Start Free
$0
unlimited users
unlimited pages
1 GB cloud storage
Personal/mo/yrly
$4
Free domain for 1 yr
unlimited users
unlimited pages
6 GB cloud storage
Premium/mo/yrly
$8
all in Personal plan +
live chat support
premium themes
4k videos
13 GB cloud storage
What is the Best Social Media Management Solution?
Hootsuite
Hootsuite is a social media management tool that allows users to schedule and publish social media posts, monitor engagement, and track analytics. It supports multiple social media platforms, making it a useful tool for managing a social media presence.
Hootsuite is the number one platform for social media management. It is intuitive allows you to manage all your social media accounts in one place for cross posting and seeing analytics for each account on how you are trending and the level of engagement. I tried their 30 day Free trial and was very impressed. Definitely worth considering if your business gets a boost from being on social media.
Example
Let’s say your product presence is on social media e.g. clothing, jewelry, other, you can use Hootsuite to schedule and publish posts on multiple social media channels, such as Instagram, Facebook, and Twitter. You can also use Hootsuite to monitor engagement and respond to comments and messages from followers. Finally, you can use Hootsuite’s analytics tools to track your social media performance and make data-driven decisions.
Benefits include: 2023 it rated Top Rate, Best Feature Set, Best Relationship and Best Value for Price. It rates consistently 90%+ with users.
Hootsuite Pricing Plan
as of 5.24.2023
Professional
$99
1 user
10 social accounts
$500 ad spend for social boosts
Team
$249
3 users
20 social accounts
$2000 ad spend for social boosts
Enterprise
contact
5+ users
50 social accounts
App director w/150+ tools
What is the Best AI Writing Assistant Solution?
Grammarly
Grammarly is an excellent tool. It is an AI-powered writing assistant that helps you improve your writing by identifying and correcting spelling and grammar errors. It also provides suggestions for improving sentence structure and word choice. Top tool for research and education professionals to detect plagiarism.
I have tried the free version of this and found it very easy to use. It can help even if you are using AI tools like Chatgpt, by reviewing the text that is created. You cut an paste you text into the tool and it make suggested revisions.
Example
Let’s say you are a content writer for a technology blog. You can use Grammarly to ensure that your blog posts are free of spelling and grammar errors, and that they read smoothly and clearly. You can also use Grammarly’s suggestions to improve your writing style and make your content more engaging for readers.
Benefits include: Great for anyone where writing content is not their strength. Free plans are available.
Grammarly Pricing Plan
as of 5.24.2023
Business/month
$15
per user; pay annual discount available
Business /month
$14.50
per 10 users; pay annual discount available
Enterprise
contact
includes team management tools
What is the Best Video Content Creation Solution?
Animoto
Animoto is a video creation tool that allows users to easily create high-quality videos using pre-designed templates and a drag-and-drop interface. The number of templates and designs is amazing. It offers a range of features, including text overlays, music, and voiceovers.
This has been very easy to use. I tried the free version and just upgraded to the Pro Plan.
Example
Let’s say you are a freelance videographer who has been hired to create a promotional video for a new restaurant. You can use Animoto to create a short video that showcases the restaurant’s ambiance, menu items, and customer reviews. You can choose from Animoto’s pre-designed templates, add high-quality images and videos, and use text overlays to provide additional information about the restaurant. You can also add music and voiceover.
Benefits include: Easy, easy, easy to use. Includes 100’s of templates, licensed music, and videos. Click and drop. Top rated pick by users.
This has been a very easy solution to for content creation. I tried the free version and just upgraded to the Pro Plan. What better way to tell you than show you this content creation solution. I made this video within an hour of signing up.
Animoto Pricing Plan
as of 5.24.2023
Basic/month
$8
billed annually
no Animoto watermark on videos
unlimited downloads
Pro/month
$15
billed annually
no Animoto watermark on videos
3000+ music tracks
1+mil images & videos
Professional+
$39
billed annually
up to 3 users
100+mil images & videos
Conclusion
These content creation solutions can help businesses of all sizes create high-quality content and optimize their online presence. Whatever you Side Hustle is, these tools can help you save time and create professional-looking content that engages your audience and achieves your marketing goals.
