4 Basic SEO Tags: A Beginner’s Guide to Boosting Your Business Online
Looking to boost your website’s search engine ranking? It’s time to master SEO tags. Don’t let the daunting task of using them effectively hold you back. With the right tips and guidance, even beginners can improve their website’s visibility and significantly increase your website traffic. This is one of the key metrics for a well defined marketing plan.
It was surprising to me initially that all these elements were ‘tags’ and could be used to help my SERP and bring more traffic to my website. In this blog, we’ll break down everything you need to know about SEO tags and show you how to use them to your advantage.
What are SEO Tags?
Tags are pieces of metadata (data about data) that provide information about the content on a webpage. They help search engines understand what your content is about and how it should be categorized in their results.
What are the Types of SEO Tags
There are several types of tags, including title tags, meta descriptions, header tags, image alt tags, and more. while meta descriptions provide a brief summary of what your page is about.
1. Title Tags
Title tags appear in the Search Engine Results Page (SERP) as the clickable headline for your webpage.
2. Meta Descriptions
Meta Descriptions are a 175 character description of your content or page is about.
3. Header Tags
Header tags (H1, H2, H3, etc.) structure your content and help break up large chunks of text, making it easier to read. Think section titles.
4. Image Alt Tags
Image alt tags describe the content of an image and help search engines understand the context of the image.
By using these tags correctly, you can improve your website’s search engine ranking and increase the visibility of your content.
What are Examples of SEO Tags?
Title Tag
Choose a title for your post that best describes your content. Keep it between 50-60 characters, and use important keywords early in the title.
- Example: “Beginner’s Guide to SEO: Boost Your Website Traffic”
Meta Description Tag
Write a short, engaging summary of your content in 150-160 characters. Include relevant keywords to capture searchers’ attention.
- Example: “Master the basics of SEO with our easy-to-follow beginner’s guide, and start driving more traffic to your website today.”
If you’re using a blogging platform or content management system (CMS), you may not need to manually add meta tags to your blog posts. Many platforms have built-in SEO features that automatically generate meta tags based on the content of your post.
However, if you’re adding your own HTML code to your blog post or have a custom website, you can add meta tags to the head section of your HTML code. Specifically, you would place them between the <head> and </head> tags, typically at the top of your code.
Header Tags
(H1, H2, H3): Break down your content into main sections and sub-sections with descriptive headings. Use keywords naturally within these headings.
- Example: 4 Basic SEO Tags: A Beginner’s Guide to Boosting Your Business Online
Image Alt Tags
For each image on your website, create a concise description that captures its essence. Include relevant keywords, but avoid keyword stuffing.
- Example: “SEO infographic showing beginner tips and strategies”
In conclusion, identifying the right SEO tags for your content involves choosing effective titles, crafting engaging meta descriptions, structuring your content with header tags, and accurately describing images with alt tags. Implement these practices to enhance your website’s search engine performance and attract more visitors.
Example: Hair Design Services
Title Tag: A compelling title that reflects your business and includes relevant keywords.
- Example: “Hair Design Services: Trendy Styles & Mobile Convenience”
Meta Description Tag: An engaging summary that highlights your services and captures the interest of potential clients.
- Example: “Discover stylish hair design services that come to you. Book an appointment today for unique cuts, colors, and styles, perfect for any occasion.”
Header Tags (H1, H2, H3): Organize your content using headings that emphasize your key services and skills.
- Examples:
- H1: “Hair Design Services for Every Need”
- H2: “Mobile Hair Styling”
- H3: “Color Treatments & Haircuts”
Alt Tags: Provide descriptive text for each image on your website to help search engines and visually impaired users understand the image’s content.
- Example: “Hair stylist providing mobile hair design services”
Why are SEO Tags Important?
Let’s look at some statistics on SERP from SerpWatch:
- More than two-thirds of all clicks on SERPs go to the top five results.
- Upon updating and republishing old posts, organic traffic can grow up to 106%.
- 70% of marketing experts agree that SEO yields better results than PPC.
As you can see, understanding what these 4 basic types of SEO Tags are will improve your ranking chances. This is critical to place higher in the SERP.
